Be open to “ApritiModa” Discover Italian Fashion Ateliers

by Raffaella Pietropaolo
Newsroom Editor
on September 26, 2017

Milan, the Italian fashion capital, strikes again. After “Fuori Salone”, “Piano City”, “Book City” and “Fuori Expo”, it surprises us now with “ApritiModa“, an open door on October 21-22 2017 signed by the hottest Italian fashion maison: Aeffe, Agnona, Armani, Curiel, Krizia, Marras, Missoni, Moncler, Moschino, Prada, Tod’s, Trussardi, Versace and Zegna. But it isn’t over! Fondazione Ferré and Laboratori della Scala will in fact also take part to the innovative event about the mysteries of fashion sponsored by the Ministry of Economic Development, Milan’s City Hall, the National Chamber for Italian Commerce and Altagamma Foundation.  The goal? To allow people to give a look behind the scenes of the Made in Italy with excellence and to spread knowledge and awareness about the fashion world so that everybody can get informed and better appreciate what they see. Every maison will shape the visits in a personalized manner which best conveys the fashion concept and lifestyle vision of the griffe. Two days to mirror different styles and to involve the students of Milan’s universities and fashion schools, who will guide the visitors for the special occasion. Fai and Fondo Ambiente will also take part to the project with descriptive info about the buildings used to host the event and we expect the realization of a video for Sky Arte.

Get ready to get to the bottom of an inaccessible secret!

2 comments

  • Buongiorno
    ho letto l’articolo su Corsera del 7 ottobre e mi piace molto l’idea. Ma come si deve procedere per partecipare alle visite?? Chi contattare?? cìe un sito Internet dedicato al quale attingere informazioni?? Penso sia necessaria una prenotazione, come procedere??
    Vi ringrazio sin d’ora per le info che vorrete cortesemente darmi e porgo i miei più cordiali saluti,

    Annamaria Gugliandolo
    Milano

    • Buongiorno Annamaria,

      ogni maison organizzerà eventi e sorprese in maniera del tutto personale, quindi consiglierei di contattare la maison di interesse per sapere se è necessaria una registrazione. I distretti interessati oltre a quello centrale sono la zona Bergamo-Sparta con Prada ed Etro, e quella dell’Ansaldo, con Zegna, Moncler, la Fondazione Ferré e i Laboratori della Scala.

      Cordiali saluti,
      Raffaella

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