by Raffaella Pietropaolo
on September 26, 2017
Milan, the Italian fashion capital, strikes again. After “Fuori Salone”, “Piano City”, “Book City” and “Fuori Expo”, it surprises us now with “ApritiModa“, an open door on October 21-22 2017 signed by the hottest Italian fashion maison: Aeffe, Agnona, Armani, Curiel, Krizia, Marras, Missoni, Moncler, Moschino, Prada, Tod’s, Trussardi, Versace and Zegna. But it isn’t over! Fondazione Ferré and Laboratori della Scala will in fact also take part to the innovative event about the mysteries of fashion sponsored by the Ministry of Economic Development, Milan’s City Hall, the National Chamber for Italian Commerce and Altagamma Foundation. The goal? To allow people to give a look behind the scenes of the Made in Italy with excellence and to spread knowledge and awareness about the fashion world so that everybody can get informed and better appreciate what they see. Every maison will shape the visits in a personalized manner which best conveys the fashion concept and lifestyle vision of the griffe. Two days to mirror different styles and to involve the students of Milan’s universities and fashion schools, who will guide the visitors for the special occasion. Fai and Fondo Ambiente will also take part to the project with descriptive info about the buildings used to host the event and we expect the realization of a video for Sky Arte.
Get ready to get to the bottom of an inaccessible secret!