Pizza Eden A new old temptation

by Raffaella Pietropaolo
Newsroom Editor
on October 4, 2017

Molino Pasini, flour producer since 80 years, presents Che Pizza! On October 7-8 Milan will play at home and welcome the most well-known Italian pizzerias for everybody to taste the best red, white and gourmet pizzas the country has to offer.

Design and taste blend once again, this time in Pasini’s concept of the ideal pizzeria. Attention for the product? Yes, but also attention for the experience, for the mood and the atmosphere. That’s how the environment goes green, literally! The pizzeria conceived by Pasini is a garden synthesizing relax and buon gusto. The contemporary place created in collaboration with Vandersandestudio and the design by Knoll e Cassina adds a new value to a simple dish like the pizza.

 

The words of Gianluca Pasini translated from Italian

“Art is attention to detail, the environment, beauty, photography and design, my greatest passions together with my job. I tried to translate the concept of pizzeria in a new experience.

Exactly like the pizzaioli participating at Che Pizza! They elevate this dish, which is so good and the symbol of the gastronomic Italian culture but too often ill-treated. I wanted to modify the canons of welcoming in the place where pizza is savoured.

Mo more checked tablecloth and wooden counters, I wanted to recreate a veritable garden, which reminds us of the importance of the earth in all of our dishes.

With the collaboration of Vandersande studio, I studied a concept able to turn such a familiar environment for all Italians into something unusual: the result is a place conveying the corporate Pasini style. Simple but refined, with an attention for the ambience and all small details which make the difference.”

“Per me, arte è attenzione ai dettagli e all’ambiente, bellezza, fotografia e design, le mie due più grandi passioni insieme al lavoro. Ho cercato di condensare in un’esperienza nuova il concetto di pizzeria.

Esattamente come i pizzaioli presenti a ChePizza! Stanno elevando questo piatto, così buono e identificativo della cultura gastronomica italiana ma spesso così bistrattato. Io ho voluto modificare i canoni di accoglienza del locale nel quale si degusta.”

Messi al bando la tovaglia a quadretti e i banconi di legno, ho voluto quindi ricreare un vero e proprio giardino, che ci ricordasse quanto è importante la terra per realizzare tutti i nostri piatti.

E ho studiato in collaborazione con lo studio Vandersande un concept che rendesse il più possibile inconsueto un ambiente così familiare per tutti gli italiani: ne è uscito un luogo che racconta molto dello stile aziendale Pasini. Semplice ma raffinato, attento all’ambiente e ai piccoli dettagli che fanno la differenza.” 

molinopasini.com

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