by Raffaella Pietropaolo
on November 22, 2017
Away from prying eyes but definitely in the limelight Massimo Bottura frequents Gucci in Florence. The fashion giant and the Michelin restaurateur from Modena in fact collaborate on a new project called Gucci Garden.
This creative space designed by Alessandro Michele in the historical building Palazzo della Mercanzia in piazza della Signoria will host a Gucci boutique with limited edition items, a bistrot by Massimo Bottura and exhibition spaces curated by the critic Maria Luisa Frisa .
The spark between the Kering group and Bottura happened during the Pitti Uomo defilé and promises to be a very profitable business relationship. Both the Gucci brand and the chef of l’Osteria Francescana bring fame, mastery and exclusivity into the deal.
Gucci Garden will debut in public on January, 9 with a private cocktail party.
Now we wait to see if sparks turn into fire!