Bottura and Gucci Make History in Florence

by Raffaella Pietropaolo
Newsroom Editor
on November 22, 2017

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Away from prying eyes but definitely in the limelight Massimo Bottura frequents Gucci in Florence. The fashion giant and the Michelin restaurateur from Modena in fact collaborate on a new project called Gucci Garden.

This creative space designed by Alessandro Michele in the historical building Palazzo della Mercanzia in piazza della Signoria will host a Gucci boutique with limited edition items, a bistrot by Massimo Bottura and exhibition spaces curated by the critic Maria Luisa Frisa .

The spark between the Kering group and Bottura happened during the Pitti Uomo defilé and promises to be a very profitable business relationship. Both the Gucci brand and the chef of l’Osteria Francescana bring fame, mastery and exclusivity into the deal.

Gucci Garden will debut in public on January, 9 with a private cocktail party.

Now we wait to see if sparks turn into fire!

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